BUYING FRUITS AND vegetables online has long required a small leap of faith. You tap ‘add’ to cart, wait 10 minutes, and hope the apples that come to your doorstep are not bruised or the tomatoes overripe. But quick commerce platform Zepto is now trying to reduce that leap.The company has begun piloting a new in-app feature called Real Lens that lets customers view actual photographs of fruits and vegeta-bles available at their nearest dark store taken each morning before the day’s orders begin to roll in.
Users can toggle between the two to view what the stock at that location actually looks like on that day.Each photograph carries a time-stamp indicating when the image was captured. The idea, according to the company’s positioning of the feature on the app, is to give buyers a visual sense of what they are ordering before the product reaches their doorstep.
Satinder Duggal
