GROCERY RETAILER AVENUE Supermarta, best known for its DMart chain of stores, is streamlining its online opera tions by exiting smaller cities and sharpening its focus on largeurhanmarkets Theatrate gic shift comes and intensity ing competition from quick consumerce platforms, pushing TinMart Ready-the company’s enlma platiornato concell
tor Corwendmee the highest In the September quarter, DMart Ready mited five cities Amritsar, Belagavi, Bhilat,
Chandigarh and Garland reducing its presence from 24 to 19 cities. “We added 10 new fulfilment centres in our exist ing markets and continued to bwert and derpen our posetice in farge metro sititi. We are nowpresent acrom 19 cities in India,” said Vikram Dasu, whole-time director and CEO of Avenue E-commerce, a sub sidiary of Avenue Supermarts
This follows the company’s withutrawal from Anand in Gujarat in the June quarter in FY25, DMart Ready operated in 35 cities acuus India Bythefirst half of FY26, it had exited stx locations, and more exits could follow as the company adopta
Satinder Duggal
