Celebs raising the bar with own liquor brands
From Ajay Devgn to Yuvraj Singh, stars entering alco-bev biz
WHAT DOES Ajay Devgn, Yuvraj Singh and Kevin Pietersen have in common? Well, these well-known figures, besides being the masters in their own right, have recently started their liquor brands to grab a slice of the $52.4-billionaico-bevindustryin India. “Venturing into the world of tequila was a very intentional move for me one driven by both passion and purpose,” said former cricketer Yuvraj Singh, co-founder of FINO, a premium tequila brand that recently made its way into India after officially launching in the US.
Satinder Duggal
